Shark Allies is dedicated to the protection and conservation of sharks and rays. Their focus is on taking action, raising awareness and guiding initiatives that reduce the destructive overfishing of sharks on a global scale. Shark Allies runs alongside the Shark Cafe, also protecting the ocean and its inhabitants. Everything that Shark Allies and the Shark Cafe do, represents a commitment to sustainability. 100% of proceeds from your purchase fund conservation projects through Shark Allies.