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Dana Gray

Dana Gray… a classic ‘maternity leave – side hustle’ story. Alana used to run a marketing and design agency which was pretty full-on so when she fell pregnant with her first, she decided to embrace maternity leave and focus on her little one. During this time she used to find herself getting lost down a rabbit hole searching for clothes, toys, etc that wasn’t the usual big brands. And so the side project was born!

Multi-award winning educational toy brand

Happy Little Doers wins in the Junior Design Awards 2021 for Best Educational Toy Happy Little Doers wins in the Junior Design Awards 2022 for Best Toy Design for +6 Years Happy Little Doers wins in the Made for Mums Awards 2022 for Best Puzzle Fully STEM Accredited Toy Brand Happy Little Doers awarded the ToyMark Award by Let Toys Be Toys
Trustpilot
Find us in
Not On The High Street
Chalkboard
The Crown Estate
Waterstones
Blue Diamond Garden Centres
Kidly
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